The nottinghamshire challenge

Amy, one of the co-founders of Kids Against Plastic explains what the Plastic Clever Schools: Nottinghamshire Challenge is and why she hopes all schools in Nottinghamshire get involved.


The aim of the Challenge is to help support schools in Nottinghamshire to meet SMASH the Government’s 2022 plastic target and make the county a Plastic Clever Schools County.

In 2018, Damian Hinds MP, the then Secretary of State for Education, challenged schools to eliminate non-essential plastics by 2022. Since then, very little has been done (by Government) to help schools reach this target, and there isn’t long until the target elapses.

If the aim of the Plastic Clever Schools Challenge is achieved, a generation of school children across the districts of Nottinghamshire will have been involved in important education, awareness and action against single-use plastic pollution, leading the way for other counties across the UK to follow.

A legacy of the Challenge will be a ‘blueprint’, or model, for other counties to adopt and adapt during 2022.

So, what will schools need to do to become plastic clever?

Becoming Plastic Clever is straightforward and achievable for any school, big or small. It’s also super-inspiring and empowering for pupils as they play an important role in every step of the journey. Plus it’s really educational and good fun as Plastic Clever Schools has been designed by children and teachers for children and teachers.

There are three steps to becoming a Plastic Clever School:
Group 12

Learn about plastic pollution and inspire others in school to take action.

Group 41
Group 11

Identify any problem plastics in school and prepare to take action to eliminate them.

Group 41
Group 10

Take action to ‘swap out’ or remove single-use plastics.

The challenge timeline


July ’21 onwards


Sept ’21


10th June ’22


Early July ’22

Nottinghamshire schools can join the Challenge at any time between now and the 10th of June, 2022.

Days until the Challenge ends!


There will be four main school awards, and an award for the local Nottinghamshire Borough / District council that has the highest percentage of Plastic Clever Schools.





Local Council


EVERY Nottinghamshire school that reaches Plastic Clever status by the end of the Challenge will win a Plastic Clever prize bundle and an invitation to a celebratory award event, but the four school award winners will receive an amazing set of prizes, as well as the Plastic Clever prize bundle. The Nottinghamshire Borough / District Council that has the most Plastic Clever schools by the end of the Challenge will also receive an award.

How to join 

All schools are encouraged to take part in the Challenge from September 2021 onwards.

To take part, all schools have to do is join the Challenge using the form below.  Once registration has been completed, information about the Challenge will be communicated through the email address used during registration.

* After submitting the registration form, please check your inbox (and SPAM folder) for the confirmation email.

Join today… 

    Hmm ...

    When are you going to join?
    Schools have joined so far!
    What happens next?

    One the day you join you will receive a confirmation and welcome email and your school pin on the Progress Map will change colour to show your account has been activated and that you are working on Level 1 - Inspire..

    Then, you're all set to go and will be able to Login and:

    + Set your team name choose your team avatar
    + Upload evidence to progress through the Challenge levels
    + Earn Bonus points that go towards winning an award

    PLUS, all schools that join the Challenge will receive a FREE Teacher Guide and Pupil Challenge Workbook packed with fact sheets and worksheets to provide step-by-step support throughout the Plastic Clever journey.

    Amy will also be running webinars and workshops to make sure all schools feel fully supported.

    For more information, see  How To Become Plastic Clever.

    Plastic CLever Schools

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    Please carefully complete the form below to sign your school onto the Plastic Clever School Challenge.

    Note: If the form contains any errors, we will not receive it.